Practices / Design and Experience
04 · Design
Brands, products and places people choose to use.
Design is how an institution's decisions reach people: the service they queue for, the screen they tap, the building they enter, the film that tells them why it matters. The practice makes all of it, in Aldier Studio.
The problem we solve
People judge an institution by the last service it gave them. The strategy may be sound; if the form is confusing, the queue is long and the app fails, the strategy is invisible.
What we do
Six capabilities, one standard.
Each capability can be engaged on its own. Most clients find the work goes further when two or three are combined under one partner.
Brand and identity
Name, voice, visual identity and the guidelines that keep them consistent across every touchpoint.
Service design
Journeys mapped from observation, redesigned around the people who use them, and specified so they can be built.
Digital products
Websites, applications and platforms designed and built to accessibility standards, and measured once live.
Film and motion
Documentary, campaign and explainer films that carry an institution's story further than any report.
Spatial and environmental design
Branches, campuses, offices and public spaces planned around the service they house.
Research and testing
Interviews, observation and usability testing that replace opinion with evidence.
Aldier Studio
Where the practice makes things.
Designers, film-makers, architects and engineers working in one room, on the same brief as the strategists who shaped it.
Digital products
Designed to accessibility standards, and measured once live.
Spatial design
Branches, campuses and offices planned around the service they house.
Identity
Every colour, typeface and mark specified so it survives a thousand hands.
Where the practice joins others
Rarely engaged alone.
The practice works most often with these two. One partner leads, so the joins between them are nobody's blind spot.
Technology and Data
We sit on the client's side of the table: deciding what to build or buy, contracting for it, overseeing delivery and staying through the first months of live operation, when most programmes quietly fail..
Explore 05 · ExplainCommunications and Public Affairs
Regulators, investors, staff, partners and the public each decide something about you.
Explore Related perspectiveThe handover: an institution is finished only when it can run without its founder
ReadDesign and Experience
Start with one conversation with a partner.
Tell us what is at stake. We reply personally, in confidence, usually within two working days.